<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" ID="16328">
<titleInfo>
<title>PESAN KREATIF RECIPROCITY PRINCIPLE DALAM PROMOSI PRODUK DI MEDIA SOSIAL TIKTOK (Studi Kasus pada Promosi Produk Small Business Bouqetbynamalia)</title>
</titleInfo>
<name type="Personal Name" authority="">
<namePart>pembimbing utama: Dr. Hj. Ani Yuningsih, M.Si</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Pnd: Dr. H. Udung Noor Rosyad, M.Si., MM</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Reni Mustikasari</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<genre authority="marcgt">bibliography</genre>
<originInfo>
<place><placeTerm type="text">Universitas Islam Bandung</placeTerm></place>
<publisher>FIKOM</publisher>
<dateIssued>2022</dateIssued>
<issuance>monographic</issuance>
<edition>TESIS</edition>
</originInfo>
<language>
<languageTerm type="code">id</languageTerm>
<languageTerm type="text">Indonesia</languageTerm>
</language>
<physicalDescription>
<form authority="gmd">Buku Teks</form>
<extent>xv, 144 hlm, 21 x 29,5 cm</extent>
</physicalDescription>
<note></note>
<classification>NONE</classification><identifier type="isbn"></identifier><location>
<physicalLocation>Perpustakaan Pascasarjana UNISBA Jl. Purnawarman No.59 Bandung</physicalLocation>
<shelfLocator>MIK-22-033</shelfLocator>
<holdingSimple>
<copyInformation>
<numerationAndChronology type="1">23.9959</numerationAndChronology>
<sublocation>My Library</sublocation>
<shelfLocator>MIK-22-033</shelfLocator>
</copyInformation>
</holdingSimple>
</location>
<recordInfo>
<recordIdentifier>16328</recordIdentifier>
<recordCreationDate encoding="w3cdtf">2023-05-23 09:09:38</recordCreationDate>
<recordChangeDate encoding="w3cdtf">2023-05-23 09:10:02</recordChangeDate>
<recordOrigin>machine generated</recordOrigin>
</recordInfo></mods></modsCollection>